Cookies & Privacy Policy

I understand and respect the importance of your Privacy.
This Privacy Policy sets out the basis on which any personal data I collect from you, or you provide to me, will be processed by me.

!!! Please read the following information carefully !!!

What are cookies?
Cookies are the confusingly adorably named tiny text files that can be placed on your computer or mobile device that uniquely (but anonymously) identify your browser or device. They are unable to search your computer in any way, cannot introduce viruses to your computer and contain no personal identifying information about you (basically they are nothing to be afraid of).

What are cookies used for?
Cookies are used by sites or services when they wants to know if your computer or device has visited that site or service before. These cookies on your computer or device can then be used to help remember your preferences (such as language), help you navigate between pages efficiently, and generally improve your browsing experience.
Similarly cookies are used by web publishers to help understand how their site or service is being used. Services such as Google Analytics use cookies to provide anonymous aggregated data such as how long users in general spent on the site, how many pages they visited and in which order etc.
Cookies can also be used for online advertising, by aggregating the very basic information cookies gather, informed guesses can be made about your demographic and ads targeted to you thusly. Or more simply, if you go to a site about watches, it may drop a cookie on your computer, so the next sites you go to will then contain ads about watches.

What types of cookies does The Online Advertising Guide use?
There are generally four categories of cookies: “Strictly Necessary,” “Performance,” “Functionality,” and “Targeting.” The Online Advertising Guide routinely uses three of these types of cookie: “Strictly Necessary,” “Performance,” and “Targeting.”
Here is some information about each cookie category:
Strictly Necessary Cookies. These cookies are essential, as they enable you to move around The Online Advertising Guide and use its features. For example, the cookie to say you have/have not allowed cookies to be used on this site.
Performance Cookies. These cookies collect information about how you have used The Online Advertising Guide, for example Google Analytics, which is used to track basic user behaviour on this site so we can try and improve our users experience.
Targeting Cookies. Our advertising partners or other third party partners may use these types of cookies to deliver advertising that is relevant to your interests. These cookies can remember that your device has visited a site or service, and may also be able to track your device’s browsing activity on other sites or services other than The Online Advertising Guide. This information may be shared with organizations outside The Online Advertising Guide, such as advertisers and/or advertising networks to deliver the advertising, and to help measure the effectiveness of an advertising campaign, or other business partners for the purpose of providing aggregate Service usage statistics and aggregate Service testing.
Functionality Cookies. The Online Advertising Guide do not use this type of cookies, but just so you know: these cookies allow sites/services to remember how you’re logged in, when you logged in or out, and possibly anything you’ve done on a site while logged in. The information these cookies collect may be anonymous, and they are not used to track your browsing activity on other sites or services.

How long will cookies stay on my device?
The amount of time a cookie stays on your device is variable: the majority of cookies expire after the end of your browsing session, others persist for longer. In online advertising you can generally expect most advertising cookies to last about one month at most (although again it varies).

First and third party cookies.
First-party cookies are cookies that belong to The Online Advertising Guide, third-party cookies are cookies that another party places on your device through our site. Third-party cookies may be placed on your device by someone providing a service for The Online Advertising Guide, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the Internet.

How to control and delete cookies
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

Privacy Policy

Your privacy is important to me so I’ve developed a Privacy Policy that covers how I collect, use, disclose, transfer, and store your personal information. In addition to this Privacy Policy, I provide data and privacy information imbedded in my products for certain features that ask to use your personal information. You can review this information before enabling these features, in Settings related to those features or online at www.emat.tech.
Please take a moment to familiarize yourself with my privacy practices and contact me if you have any questions.

Collection and Use of Personal Information
Personal information is data that can be used to identify or contact a single person.
You may be asked to provide your personal information anytime you are in contact with me or an affiliated company. We may share this personal information with each other and use it consistent with this Privacy Policy. We may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that I have requested, but, if you chose not to do so, in many cases I will not be able to provide you with my products or services or respond to any queries you may have.
Here are some examples of the types of personal information emat.tech may collect and how we may use it:

What personal information we collect
When you create an emat.tech ID, apply for commercial credit, purchase a product, download a software update, register for a class at an emat.tech Store, connect to my services, contact me or participate in an online survey, I may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information and credit card information.
When you share your content with family and friends using my products, send gift certificates and products, or invite others to participate in emat.tech services or forums, I may collect the information you provide about those people such as name, mailing address, email address, and phone number. I will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.


How we use your personal information
I may process your personal information for the purposes described in this Privacy Policy with your consent, for compliance with a legal obligation to which I am subject or when I have assessed it is necessary for the purposes of the legitimate interests pursued by me or a third party to whom it may be necessary to disclose information.
The personal information I collect allows me to keep you posted on emat.tech's latest product announcements, software updates, and upcoming events. If you don’t want to be on my mailing list, you can opt out anytime by updating your preferences.
I also use personal information to help me create, develop, operate, deliver, and improve my products, services, content and advertising, and for loss prevention and anti-fraud purposes. I may also use your personal information for account and network security purposes, including in order to protect my services for the benefit of all my users. Where I use your information for anti-fraud purposes it arises from the conduct of an online transaction with me. I limit my uses of data for anti-fraud purposes to those which are strictly necessary and within my assessed legitimate interests to protect my customers and my services. For certain online transactions I may also validate the information provided by you with publicly accessible sources.
I may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, I may use date of birth to determine the age of emat.tech ID account holders.
From time to time, I may use your personal information to send important notices, such as communications about purchases and changes to my terms, conditions, and policies. Because this information is important to your interaction with emat.tech, you may not opt out of receiving these communications.
I may also use personal information for internal purposes such as auditing, data analysis, and research to improve my products, services, and customer communications.
If you enter into a sweepstake, contest, or similar promotion I may use the information you provide to administer those programs.

Source of your personal information where they are not collected from you
I may have received your personal information from other persons if that person has shared their content with you using my products, sent gift certificates and products, or invited you to participate in my services or forums. We may also validate the information provided by you when creating an emat.tech ID with a third party for security and fraud prevention purposes.
For research and development purposes, I may use datasets such as those that contain images, voices or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.

Collection and Use of Non-Personal Information
I also collect data in a form that does not, on its own, permit direct association with any specific individual. I may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that I collect and how I may use it:
I may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where a my product is used so that I can better understand customer behavior and improve my products, services, and advertising.
I may collect information regarding customer activities on my website. This information is aggregated and used to help me provide more useful information to my customers and to understand which parts of my website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.
I may collect and store details of how you use my services, including search queries. This information may be used to improve the relevancy of results provided by my services. Except in limited instances to ensure quality of my services over the Internet, such information will not be associated with your IP address.
With your explicit consent, I may collect data about how you use your device and applications in order to help app developers improve their apps.
If I do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies
My websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help me better understand user behavior, tell me which parts of my websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. I treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, I also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, I treat the combined information as personal information for the purposes of this Privacy Policy.
Ads that are delivered by emat.tech’s advertising platform may appear in emat.tech News and in the emat.tech's Store. If you do not wish to receive ads targeted to your interests from emat.tech's advertising platform, you can choose to enable Limit Ad Tracking, which will opt your emat.tech ID out of receiving such ads regardless of what device you are using. If you enable Limit AdTracking on your mobile device, third-party apps cannot use the Advertising Identifier, a non-personal device identifier, to serve you targeted ads. You may still see ads in the emat.tech's Store or News based on context like your search query or the channel you are reading. In third-party apps, you may see ads based on other information.
Me and my partners also use cookies and other technologies to remember personal information when you use my website, online services, and applications. My goal in these cases is to make your experience with emat.tech more convenient and personal. For example, knowing your first name lets me welcome you the next time you visit the emat.tech Online Store. Knowing your country and language, if you are a student, a researcher and your Institute helps me provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps me make our advertising and email communications more relevant to your interests.
If you want to disable cookies go to to the privacy pane of your web browser to manage your preferences.
As is true of most internet services, I gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
I use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve my product and services, and to gather demographic information about my user base as a whole. I may use this information in my marketing and advertising services.
In some of my email messages, I use a “click-through URL” linked to content on the emat.tech website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on my website. I track this click-through data to help me determine interest in particular topics and measure the effectiveness of my customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Pixel tags enable me to send email messages in a format customers can read, and they tell me whether mail has been opened. I may use this information to reduce or eliminate messages sent to customers.

Disclosure to Third Parties
At times I may make certain personal information available to strategic partners that work with me to provide products and services, or that help emat.tech market to customers. For example, when you download a software upgrade, you authorize me and your carrier to exchange the information you provide during the registration process to carry out service. If you are approved for service, your account will be governed by me and your carrier’s respective privacy policies. Personal information will only be shared by me to provide or improve my products, services and advertising; it will not be shared with third parties for their marketing purposes.

Service Providers
I share personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever I operate.

Others
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for me to disclose your personal information. I may also disclose information about you if I determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
I may also disclose information about you if I determine that disclosure is reasonably necessary to enforce my terms and conditions or protect my operations or users. Additionally, in the event of a reorganization, merger, or sale I may transfer any and all personal information I collect to the relevant third party.

Protection of Personal Information
I take the security of your personal information very seriously. emat.tech online services such as the emat.tech Online Store protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by me, I use computer systems with limited access housed in facilities using physical security measures.
When you use my products, services, or applications or post on an emat.tech forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

The existence of Automated Decision-Making, Including Profiling
I do not take any decisions involving the use of algorithms or profiling that significantly affects you.

Integrity and Retention of Personal Information
I make it easy for you to keep your personal information accurate, complete, and up to date. I will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and my service specific privacy summaries. When assessing these periods I carefully examine my need to collect personal information at all and if I establish a relevant need I only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.

Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing in to your emat.tech ID account page. For other personal information I hold, I will provide you with access (including a copy) for any purpose including to request that I correct the data if it is inaccurate or delete the data if it is not required to retain it by law or for legitimate business purposes. I may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. I may also decline aspects of deletion or access requests if I believe doing so would undermine my legitimate use of data for anti-fraud and security purposes as described earlier. Online tools for the exercise of access, correction, or deletion requests are available by signing in to store.emat.tech Where the online tool is not currently available for access requests in your region, a request may be made directly to emat.tech.

Location-Based Services
To provide location-based services on my products, me and my partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your device. Where available, location-based services may use your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location. Unless you provide consent, this location data is collected anonymously in a form that does not personally identify you and is used by me and my partners and licensees to provide and improve location-based products and services. For example, your device may share its geographic location with application providers when you opt in to their location services.

Third‑Party Sites and Services
My websites, products, applications, and services may contain links to third-party websites, products, and services. My products and services may also use or offer products or services from third parties.
Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

International Users
All the information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. Personal information, relating to my services, are controlled and processed by me in Italy. I use approved Model Contractual Clauses for the international transfer of personal information collected in the European Economic Area and Switzerland.

My Companywide Commitment to Your Privacy
To make sure your personal information is secure, I communicate my privacy and security guidelines to my employees and strictly enforce privacy safeguards within the company.

Privacy Questions
If you have any questions or concerns about my Privacy Policy or data processing, you would like to contact me, or if you would like to make a complaint about a possible breach of local privacy laws, please contact me. You can always contact me by Email at the address info@emat.tech.
When a privacy question or question about personal information received in response to an access/download request is received I have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. All such substantive contacts receive a response. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask me, I will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.
I may update my Privacy Policy from time to time. When I change the policy in a material way, a notice will be posted on the website along with the updated Privacy Policy.

Updated on 1st Jan 2024.